Docs / Automation / Triggers

Triggers

When rules fire and how to use triggers safely.

Triggers define the event that starts a rule. Pick the trigger that matches your intent and avoid overlapping triggers that could spam a conversation.

Core triggers

ON_FOLLOW: fires when someone follows your account.
ON_MESSAGE: fires when a new inbound DM arrives.
SCHEDULED: fires after a delay or on a schedule.

Trigger hygiene

Use one trigger per rule to keep behavior predictable.
Avoid multiple rules responding to the same event.
Test scheduled rules before enabling auto‑send.

Best practices

Start with ON_MESSAGE for inbound triage.
Use scheduled follow‑ups only after a response gap.
Pair triggers with Draft mode during initial testing.